Bridging Generations with Knowledge: The Elderly Care India Initiative

EYQA-Vetted Case Study: Elderly Care India Initiative

A Case Study in Community-Driven Elder Care

EYQA®-Vetted Case Study

Community of Practice: Social Work & Community Service Operations
Topic: Volunteer-Driven, Tech-Enabled Resource Sharing for Elderly Care
Type: General Information Case Study

Elderly woman smiling while receiving care from a community volunteer

Introduction: Addressing India's Elder Care Gap

As of 2025, India's elderly population (aged 60+) has surpassed 158.7 million, with over 70% residing in rural areas where access to organized care remains limited (Aging in Asia).

Founded in January 2025 by Pankaj Mehrotra, Elderly Care India (ECI) tackles these gaps through a volunteer-led, tech-enabled model. Its mission:
"Make elderly care knowledge a public good, not a privilege."

How ECI Works: Four Pillars of Impact

1. National Eldercare Directory

  • India's first centralized database covering:
    • ✔ 1,665+ care homes & assisted living centers
    • ✔ 95 retirement homes across 709 districts (33 states/UTs)
    • ✔ 1,200+ free/subsidized homes for low-income seniors
  • Effort Footprint: 1,800+ hours, outreach to 737 District Magistrates, and 500+ care homes reviewed online.

2. Adapted Global Best Practices

Curated guidelines from Australia, USA, UK, Canada, and Hong Kong, tailored to India's context.

Result: Caregivers and service providers report enhanced skills and service quality.

3. Knowledge Supporters Network

  • 116 individual experts (doctors, CEOs, social workers)
  • 47 institutional partners (18 international)
  • Governance: One-tier content review system (100% validity rate).

4. Accessible Technology Platform

  • Low-bandwidth WordPress site
  • Upcoming: Vision/hearing impairment tools
  • Voice interfaces: English (with Hindi, Bengali, Marathi coming soon).

Impact & Recognition (2025 Snapshot)

  • Digital Reach:
    • 1,000+ LinkedIn followers (ECI page)
    • 25,000+ connections (Pankaj Mehrotra's network)
  • Users: 1,000+ monthly active users (60% Tier-1 cities; 25% MoM growth).
  • Policy Influence: Drafted National Policy Framework and Service Delivery Framework.

"ECI's guidelines transformed our caregiving approach."

— LinkedIn feedback (anonymous)

Challenges & Future Roadmap

Current Barriers

  • Rural Access: Only 30% of isolated elders can use digital tools independently.
  • Funding: Fully pro bono (founder-funded; <₹10,000 spent).

Next Steps (2025–2026)

  1. Expand Reach: Target 700 districts via community radio partnerships.
  2. Tech Upgrades: Launch offline SMS-based query system.
  3. Sustainability: Pilot corporate knowledge partnerships (non-monetary).

Call to Action

Join ECI's movement:

References

  1. Aging in Asia (NCBI)
  2. India Ageing Report 2023 (Drishti IAS)
  3. ECI Website

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Each case undergoes multi-dimensional review for:

  • Strategic Viability (ROI, market readiness)
  • Stakeholder Impact (from boardrooms to communities)
  • Innovation Rigor (frugal to tech-driven solutions)

Designed to empower:

  • Executives benchmarking industry-shaping models
  • Investors validating scalable opportunities
  • Changemakers driving equitable progress

Where insight meets execution—turning exceptional ideas into strategies worth sharing.

Case Study Contributor Acknowledgements

We thank Pankaj Mehrotra, Founder of Elderly Care India (ECI), for this case study. A 31-year veteran of corporate and social sectors, Pankaj merges strategic vision (ex-Tata, ICICI) with 20 years of elderly care innovation, including:

  • India’s first National Eldercare Directory
  • Dementia-inclusive design standards
  • Policy frameworks adopted nationwide
“Elderly care knowledge must be a public good.”
— Pankaj Mehrotra

Learn more: elderlycareindia.org


— EYQA Case Study Vetting Panel

Last updated: April 17, 2025

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© 2025 EYQA®. All rights reserved. EYQA is a registered trademark.

1. General Use & Accuracy

This case study documents a project executed by Elderly Care India (ECI), an EYQA-vetted partner. EYQA® does not guarantee the accuracy, completeness, or applicability of the results, which are specific to ECI's context. Outcomes may vary.

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EYQA publishes this case study for informational purposes only. Views expressed are those of the contributor (Pankaj Mehrotra) and do not constitute professional, legal, investment or any advice.

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