Elderly Care India Initiative
Volunteer-Driven, Tech-Enabled Resource Sharing
A narrative defensibility case study: how ECI built India's first centralized eldercare directory through pro-bono impact, validated across six EYQA dimensions.
As of 2025, India's elderly population (aged 60+) has surpassed 158.7 million, with over 70% residing in rural areas where access to organized care remains limited (Aging in Asia). Founded in January 2025 by Pankaj Mehrotra, Elderly Care India (ECI) tackles these gaps through a volunteer-led, tech-enabled model. Its mission: "Make elderly care knowledge a public good, not a privilege."
1. National Eldercare Directory
- India's first centralized database: 1,665+ care homes, 95 retirement homes across 709 districts, 1,200+ free/subsidized homes for low-income seniors.
- Effort: 1,800+ hours, outreach to 737 District Magistrates.
2. Adapted Global Best Practices
Curated guidelines from Australia, USA, UK, Canada, and Hong Kong, tailored to India's context.
3. Knowledge Supporters Network
- 116 individual experts (doctors, CEOs), 47 institutional partners (18 international).
4. Accessible Technology Platform
Low-bandwidth WordPress site, upcoming vision/hearing impairment tools, voice interfaces (English, Hindi, Bengali, Marathi).
- Digital reach: 1,000+ LinkedIn followers, 25,000+ connections (founder).
- 1,000+ monthly active users, 25% MoM growth.
- Drafted National Policy Framework & Service Delivery Framework.
Barriers: Rural access (only 30% of isolated elders can use digital tools independently); fully pro bono (<₹10,000 spent).
Next steps (2025–26): Expand to 700 districts via community radio, launch offline SMS-based query system, pilot corporate knowledge partnerships.
- Directory → elderlycareindia.org
- Collaborate → care@elderlycareindia.org
- Campaign → #ElderlyCareForAll
The EYQA Case Study Vetting Methodology applies our purpose-driven SHARE framework — Scalability, Human Value, Actionability, Replicability, and Evidence — to identify and amplify high-impact transformation stories. Each case undergoes multi-dimensional review for Strategic Viability, Stakeholder Impact, and Innovation Rigor.
Where insight meets execution—turning exceptional ideas into strategies worth sharing.
We thank Pankaj Mehrotra, Founder of Elderly Care India (ECI). A 31-year veteran of corporate and social sectors, Pankaj merges strategic vision with 20 years of elderly care innovation, including India’s first National Eldercare Directory, dementia-inclusive design standards, and policy frameworks adopted nationwide.
“Elderly care knowledge must be a public good.” — Pankaj Mehrotra
Learn more: elderlycareindia.org
— EYQA Case Study Vetting Panel
Last updated: April 17, 2025
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